{"id":307,"date":"2016-08-18T20:18:35","date_gmt":"2016-08-19T03:18:35","guid":{"rendered":"http:\/\/guestpost.com\/blog\/?p=307"},"modified":"2017-06-08T21:10:41","modified_gmt":"2017-06-09T04:10:41","slug":"submit-oped-article-website","status":"publish","type":"post","link":"https:\/\/guestpost.com\/blog\/2016\/08\/submit-oped-article-website\/","title":{"rendered":"How to Submit an Op-Ed Article to a Major Website"},"content":{"rendered":"

The Op-Ed is a time-honored tradition in the magazine and newspaper industry dating back to the sepia-infused ages of 1970. Well, quite a bit before that if you consider that the original “Op-Ed” meant anything opinionated (as opposed to factual) written by the editorial staff that appeared on the opposite page of the Editorial column of a newspaper<\/a>.<\/p>\n

Semantics and origin-stories aside, the Op-Ed today stands as one of the most powerful and frequently read columns in any publication. Most major newspapers have Op-Ed columns, which means the website version of those newspapers also have them, which in turns means all major websites that don’t have physical newspapers also have them, or are entirely composed of them.<\/p>\n

And you want to write one.<\/strong> Good for you. Get ready for a host of rejected submissions and a highly detailed account of your reasons for belief.\n<\/p>\n

What is an Op-Ed?<\/h3>\n

An Op-Ed column has one universal requirement: an opinion.<\/strong><\/p>\n

Not to be confused with your standard “what happened, how it happened, why it happened” news report, an involved study, or an interview, the Op-Ed is high quality, pure grade opinion.<\/p>\n

Now, pretty much everyone alive (and writing) has an opinion of some kind. This means, in theory, everyone has an Op-Ed piece inside them just waiting to hit the presses.<\/p>\n

When looking at submitting an Op-Ed article to a major website you’ll need to remember that there are a number of factors that will determine your acceptance. Some of these factors are in your control, others are not. This article will teach you the basics of submitting Op-Ed pieces with the goal and hope of acceptance, but I’ll be frank with you — it ain’t easy. Even well-known authors get Op-Ed pieces regularly rejected.<\/p>\n

I’ll break down the different avenues to take for submitting the Op-Ed below, and include the caveats of each step.<\/p>\n

Creating the Op-Ed Article<\/h3>\n

Let’s start with the actual start of any article process — what do you want to write about?<\/strong><\/p>\n

\"Op<\/p>\n

Remember that Op-Ed articles need to be based on your opinion. This means you’ll need to take a stance on something. This in turn means you’ll need to have a specific something to take a stance on.<\/p>\n

Getting Specific<\/h3>\n

Like this article is about a specific subject, any good submission and acceptance process will start by narrowing your subject to an extremely fine point.<\/p>\n

Remember, there are countless of people submitting every day.<\/strong> Having a generic subject, like trees and what they mean for the earth, is probably too broad.<\/p>\n

If you wanted to talk about a specific kind of tree and its importance to a particular culture on earth, that would be narrowing it down. Better yet, what a particular grove of trees during a 300-year period of time for a small, peaceful society could do for the world.
\nThose are fake topics I just made up, so don’t go searching for the grove of trees.<\/p>\n

The point is that you’ll need to get really specific.<\/p>\n

Be Relevant<\/h3>\n

A major factor of the Op-Ed column is that its relevant to what’s going on.<\/strong> There are certainly Op-Eds that aren’t laser-focused on a time-based event or issue — also called evergreen content<\/a> — but the reality is that most Op-Eds are written in the fray of the most recent news.<\/strong><\/p>\n

This means that you’ll be competing with other writers in your field, all of which are pounding the pages in the aftermath of an event.<\/p>\n

\"Op<\/p>\n

To illustrate this, I think of the recent violence in the U.S. and the Black Lives Matter movement. The Op-Eds that deal with those subjects are written in the recent aftermath of protests and videos. Sure, longer, more studied articles about it come out over time, but the Op-Ed grabs the reader for its opinions of a relevant topic.<\/p>\n

Bring Your Opinion to an Opinion-Worthy Topic<\/h3>\n

The above example (of a grove of trees) would not be a very good Op-Ed topic because that grove of trees is not likely to be known, understood, and debated by the general populace.<\/p>\n

Along with time-based relevancy, a great Op-Ed addresses issues that are spliced into the vein of popular culture<\/strong>, whether it’s politics, religion, war, technology, or the environment, or many more.<\/p>\n

Don’t be limited with scope, but remember that for you to have an opinion that matters, there have to be other opinions on the subject. A grove of trees may be very interesting, but where’s the electricity in the subject? Where’s the charge?<\/p>\n

The U.S. political cycle is charged.<\/strong> Go look up some popular op-ed articles<\/a> on that, and you’ll see what I mean.<\/p>\n

Your Opinion Matters<\/h3>\n

Contrary to what people may think, you can strongly believe in any part of an issue, write an opinion, and potentially get it published.<\/p>\n

It’s important to understand the Op-Ed article generation process, specifically your opinion, because it will greatly influence who is willing to take your article.<\/p>\n

You could travel the reverse route — that is, pick an institution you’d like to publish with, narrow in on a popular topic, and then form an opinion that suits their typical readership.<\/p>\n

This is a bit dicey because it implies you have an opinion that is curated by the magazine’s desire, which is precisely what an Op-Ed is not.<\/p>\n

An Op-Ed is your actual opinion.<\/strong> So give it.<\/p>\n

\"Write<\/p>\n

Write the article and then begin your next phase in the long chain of submitting an Op-Ed article to a major website.<\/p>\n

Assuming you’ve already picked the topic (and written the article), it’s time to start narrowing in your institution.<\/strong><\/p>\n

Know Your Audience<\/h3>\n

Hopefully you’re a writer with some knowledge of the market. You should have a general idea of what magazines, newspapers and websites typically publish in terms of genre and political bent.<\/p>\n

If you don’t know, begin this quest by going to the front pages of all the websites you’d like to write for.<\/p>\n

Sites like The New York Times, Wall Street Journal, Washington Post, Huffington Post, Boston Globe, etc. etc., are good places to start.<\/p>\n

Many of these institutions cover a huge range of topics, and tend to support multiple opinions. Granted, those opinions are usually couched in the overall political tone of the paper, so if you’re ultra left-wing in your approach don’t send your Op-Ed to The Hill — it probably won’t be published.<\/p>\n

Aim High, Then Aim Low<\/h3>\n

Unless you’re a person of note or interest in the public eye, it will be more difficult for you to get an Op-Ed published at a newspaper like The New York Times. You can do it, but don’t garner any expectation of doing so soon (or ever).<\/p>\n

It’s great to submit to the cream of the crop, but you should also be looking at smaller newspapers, magazines and websites so you can begin to build a name as an Op-Ed writer.<\/p>\n

\"Smaller<\/p>\n

Start by looking at websites in your niche.<\/strong> If you’re writing an Op-Ed on the U.S. election, the sky’s the limit on the types of publications that could pick up your writing. If you’re writing an opinion on use of fluoride in toothpaste, your websites become more focused.<\/p>\n

After thinking about niche, think about location. If you’re an author based in a specific city or state or country, that gives you a certain opinion to start out with. Then, if you have an opinion on a topic that a magazine or website covers in your area it’s a double-whammy.<\/p>\n

You become a local author with an opinion, which resonates with local readers. This matters somewhat less for websites that have no real location, but a lot of traditional newspapers still have offices.<\/p>\n

You don’t want to aim so low that you’re getting published on websites that aren’t taken seriously, but you’ll need to have a spreadsheet that lists your first, second, and third tier publications.<\/p>\n

Start reaching out to all of them.<\/p>\n

Contacting the Institution<\/h3>\n

After getting a great topical piece of content that is dripping with your opinion, assembling a collection of newspapers and websites you want to submit to, you’ll need to do the actual submitting.<\/p>\n

This step in practicality is fairly easy. The difficulty comes in moving from a submission to a published article.<\/p>\n

First, though, the submission.<\/strong><\/p>\n

Submitting Your Op-Ed<\/h3>\n

You’re in luck — there’s an amazing resource out there created just for this purpose. The Op-Ed Project<\/a> is going to be your best friend when it comes to researching specific websites, how to’s, and other aspects of the Op-Ed world.<\/p>\n

\"LA<\/p>\n

The most immediately helpful part of the website is the long list of publications that is has collected for you. The site has over 125 publications listed<\/a>, each with a small paragraph about what the organization does, what they typically accept, and who the editor is at any given time.
\nThe editor is not always listed (because the info is not always available), but The Op-Ed Project does the best job it can in giving you the information quickly and easily so you can be on your writerly way.<\/p>\n

The best part of this for submission purposes is that editor’s name (when listed), and the email address to actually submit to.
\nThis is golden.<\/strong><\/p>\n

Easier Submissions Than Other Kinds of Articles<\/h3>\n

One of the differences between the Op-Ed editorial inbox and other features of a newspaper is that the Op-Ed team needs opinions, and it needs them fairly quickly.<\/strong><\/p>\n

This means that if you write on a hot topic, get your submission in quickly, and have a great article, your chances of actually getting a response (and publication) are better than other categories of publication.<\/p>\n

With that said, the odds of you — a no-name author with a viewpoint<\/em> — getting accepted to The New York Times on your first try is very, very slim.<\/strong><\/p>\n

Often the largest publications will have Op-Ed authors slotted on given subjects. Yes, they skim the inbox, but it’s a bit like a slush pile. Those massive publications don’t have the time to read through everything, and they definitely don’t have the time to respond to everything.<\/p>\n

Remember, also, that if your website is not on the list by The Op-Ed Project, many newspapers will have a specific email listed for Op-Ed articles, or state that they don’t accept blind submissions. You can always email a Contact email address to ask.<\/p>\n

Your Email Pitch<\/h3>\n

The above means you want to frame your Op-Ed pitch extremely well, and briefly.
\nThis includes:<\/p>\n