One of the biggest problems in the nonprofit world is awareness. There are thousands upon thousands of companies competing for the attention of your audience every waking second of the day. Many of these companies have things like “communications directors” or “advertising agencies” or “budgets”. It’s hard to compete when you’re operating with a shoestring […]

Product placement on blogs is a bit of a different animal than traditional product placement. With traditional product placement, you’re aiming at incidental exposure through widely-consumed media. When a TV show makes all their characters happen to like drinking Coke, that’s product placement. It’s very minor, but it incidentally makes people want a coke. Coke […]

“It’s not what you know, it’s who you know.” Time and again, we’ve all heard this advice, or something like it. The concept behind it is as true now as it was a thousand years ago. People are more willing to trust, do favors for, and otherwise appreciate one another when they know each other, […]

If you’re not an absolute newcomer to the world of SEO, you know how important anchor text is. If you’re a newcomer and don’t understand why it’s as important as it is, you need a bit of a history lesson. Anchor text was long used as a kind of indication of the content at the […]