The term “newswire” is an older term for what is usually called a news agency today. As with many archaic terms, it has been co-opted and turned into a brand name. Not just one, in fact, but many; thus a bit of confusion with this article. When you ask me if Newswire is a brand […]

Guest posting is a white hat technique with a few gray areas around the edges. It’s also a very old technique that, when used improperly, can cause issues with the current and future growth of your website. The Situation So here’s a situation. You run Site A. Someone else runs Site B. You want to […]

By now you’re likely quite familiar with the basic techniques involved in guest posting, at least if you’ve read this blog for any length of time. I’ve even brought up some related techniques, like press release marketing. Now it’s time to bring up another: blogger outreach. Blogger Outreach: What’s the Difference? What is blogger outreach, […]

In general, guest blogging is a great way to build momentum for any site. You get some traffic, you get a link, you get some name recognition, and on and on. The benefits are numerous, and I’ve certainly covered them before. One thing I’ve also covered before is the differences between industries and niches. If […]

How many times have you encountered an article telling you that guest posting is worthless? Time and again, I encounter posts like this one, talking about the low or nonexistent return on investment for the typical guest post. Most such studies focus on a lot of intangible metrics. They talk about the referral traffic you […]