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Once and for All: Are Guest Posts Dying or Not?

Posted by on August 4th, 2019

It’s probably not necessary to link this post again, but I’m going to do it anyway. Way back in the days of yore, the fabled and far-off misty age of 2014, a man named Matt Cutts was the head of Google’s webspam team. In addition to his duties internally, he was the public face of […]

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Is a Keyword Domain Hurting Your Site’s Rankings?

Posted by on July 27th, 2019

Exact Match Domains, or EMDs, are a particular kind of domain name that have a one to one relationship with the primary keyword your business is trying to target. They have a long and questionable history, so where do they stand? What Exactly is an Exact Match Domain? Exact Match Domains, or keyword domains, are […]

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How to Find Blogger Rate Cards to Advertise on Blogs

Posted by on July 19th, 2019

The world of web advertising is a crazy place, and even experienced marketers can come across new topics that aren’t actually new. I’ve learned about new terms and new systems while researching for this very blog, even if the terms in use aren’t new at all. No one is perfect and no one has all […]

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How to Calculate How Much Budget to Spend on SEO

Posted by on July 14th, 2019

SEO budgeting is tricky. On one hand, plenty of websites do their SEO completely organically, with internal learning, free tools, and plenty of research. Other companies spend thousands every month. Among small businesses, that latter number is pretty small, but it does exist. How much should you be spending on SEO? It’s not an easy […]

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How to Do Guest Post Marketing Without Any Outreach

Posted by on July 8th, 2019

Guest posting is a technique that inherently involves outreach. Or does it? Can you successfully use guest post marketing without using outreach? There are two ways you can go about it. Why No Outreach? Outreach is arguably the hardest part of guest posting. Creating content? You do that all day! Your blog has high quality […]

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How to Get Featured on USAToday’s Business Spotlight

Posted by on June 20th, 2019

If you’ve been following this blog for a while, you’re no stranger to my specific guides for contributing to various sites. For examples: So You Want to Submit a Guest Post to Ad Age, Huh? The Ultimate Guide to Writing For The Washington Post 5 Steps to Submit Your First Blog Post to Gizmodo How […]

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Links vs Citations: What’s The Difference Between the Two?

Posted by on June 9th, 2019

In the world of SEO, we often talk about links. Links are important, links drive the internet, links help you be found. Yet there’s another kind of reference, another way for people to find you and for your search presence to go up, that isn’t a link. Local SEO masters know all about it, but […]

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The Benefits and Dangers of Guest Blogging Automation

Posted by on June 7th, 2019

Guest blogging is a highly beneficial strategy when performed properly, as many marketers can attest. Moreover, it’s fairly easy to scale, to a certain extent. It’s subject to the snowball effect; the more top-tier positioning you get, the more easily you can get more, and the better off you’ll be. Growth leads to growth. This […]

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15 Methods to Promote Your Guest Post After Publishing

Posted by on May 27th, 2019

Guest blogging is a three phase process. The first phase is your research and pitching. The second phase is creating and getting your guest posts published. The third and final phase is promoting your guest post, and it’s often overlooked. Which is unfortunate, because the third phase is arguably the most important. Getting a post […]

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When It Comes to Guest Posting, Never Ignore Quality

Posted by on May 20th, 2019

You’ve heard the beating of the drum for years now, no doubt. Content is King. Content Must Be High Quality. Quality is better than quantity. Over and over, it’s beaten into you, and you may have internalized it, or maybe not. With guest posting, I always consider quality to be even more important than in […]

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