Exact Match Domains, or EMDs, are a particular kind of domain name that have a one to one relationship with the primary keyword your business is trying to target. They have a long and questionable history, so where do they stand? What Exactly is an Exact Match Domain? Exact Match Domains, or keyword domains, are […]

SEO budgeting is tricky. On one hand, plenty of websites do their SEO completely organically, with internal learning, free tools, and plenty of research. Other companies spend thousands every month. Among small businesses, that latter number is pretty small, but it does exist. How much should you be spending on SEO? It’s not an easy […]

In the world of SEO, we often talk about links. Links are important, links drive the internet, links help you be found. Yet there’s another kind of reference, another way for people to find you and for your search presence to go up, that isn’t a link. Local SEO masters know all about it, but […]

Guest blogging is a highly beneficial strategy when performed properly, as many marketers can attest. Moreover, it’s fairly easy to scale, to a certain extent. It’s subject to the snowball effect; the more top-tier positioning you get, the more easily you can get more, and the better off you’ll be. Growth leads to growth. This […]

You’ve heard the beating of the drum for years now, no doubt. Content is King. Content Must Be High Quality. Quality is better than quantity. Over and over, it’s beaten into you, and you may have internalized it, or maybe not. With guest posting, I always consider quality to be even more important than in […]

The term “newswire” is an older term for what is usually called a news agency today. As with many archaic terms, it has been co-opted and turned into a brand name. Not just one, in fact, but many; thus a bit of confusion with this article. When you ask me if Newswire is a brand […]

Guest posting is a white hat technique with a few gray areas around the edges. It’s also a very old technique that, when used improperly, can cause issues with the current and future growth of your website. The Situation So here’s a situation. You run Site A. Someone else runs Site B. You want to […]

By now you’re likely quite familiar with the basic techniques involved in guest posting, at least if you’ve read this blog for any length of time. I’ve even brought up some related techniques, like press release marketing. Now it’s time to bring up another: blogger outreach. Blogger Outreach: What’s the Difference? What is blogger outreach, […]

In general, guest blogging is a great way to build momentum for any site. You get some traffic, you get a link, you get some name recognition, and on and on. The benefits are numerous, and I’ve certainly covered them before. One thing I’ve also covered before is the differences between industries and niches. If […]

How many times have you encountered an article telling you that guest posting is worthless? Time and again, I encounter posts like this one, talking about the low or nonexistent return on investment for the typical guest post. Most such studies focus on a lot of intangible metrics. They talk about the referral traffic you […]