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All posts in the "Marketing" category:

Are Big Brands Paying Agencies for Guest Posts?

Posted by on September 1st, 2017

Google doesn’t like money having an influence on SEO. There’s not a lot they can do about it, of course; money means the ability to pay for the best tools and hire the best people, invest in better audits and larger infrastructures, and it gives large companies access to avenues others might not, like partnerships […]

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Guest Posts Won’t Help Without a Diverse Link Profile

Posted by on August 7th, 2017

If you’re looking to get into a campaign of guest posting, you might wonder how long it will take to see returns from it. You might also wonder just how valuable an individual link in a post might be. I’ve covered both of those topics before, and they’re complex enough that you should go read […]

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The Truth About Quality vs Quantity with Guest Blogging

Posted by on July 28th, 2017

For just about as long as guest blogging has been a viable technique for blog growth, people have been asking this one single question. Which is better: one good blog post, or a handful of mediocre posts? Should you focus on getting one excellent, top-tier guest post spot a month – or every few months […]

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How to Find Guest Blogging Opportunities in Your Industry

Posted by on April 7th, 2017

One of the hardest parts about a guest blogging campaign is locating sites that will be willing to publish guest posts and accept unsolicited pitches. Everyone can reach out to the big names, like HuffPo, but very few people have the chops to get that publication right off the bat. Often, you need to work […]

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Why Hiring a Company to Do Guest Posts Isn’t Worth It

Posted by on March 22nd, 2017

Guest posting, as you might have gathered from the rest of this blog, can be a lot of work. There’s a reason I’ve set up all of this to help you, after all. I wouldn’t do it if there wasn’t demand for it. As with any complicated process, there are people who are more than […]

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Is MyBlogGuest Safe to Use After Being Penalized?

Posted by on March 2nd, 2017

There’s a lot of controversy about MyBlogGuest, with vehement protectors of opinions on both sides of the issue. Let’s take a look at what’s gone down, and where things stand today. What is MyBlogGuest? MyBlogGuest is an interesting content sharing network. Some people think of it as a content database, some as a private blog […]

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15 Ways Guest Posts Can Actually Hurt Your Rankings

Posted by on February 25th, 2017

Guest posting can help your site immensely, though as noted in a few other posts I’ve written, it’s a slow burn. No one guest post is going to skyrocket your rankings, but a sustained campaign of guest posting over time will build and compound into an engine of brand recognition and traffic generation. That said, […]

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How Guest Blogging Affects Rankings and SEO

Posted by on January 31st, 2017

Writing guest posts is a high risk, high reward venture. It can be moderately valuable to your marketing presence, or it can be detrimental on a varying scale. A few bad guest posts aren’t going to destroy your site, but neither are a few good posts going to skyrocket you to fame. Guest blogging is […]

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15 Tips to Share Your Infographic Through Guest Posting

Posted by on January 21st, 2017

Infographics are a pretty great way to gain exposure, get your brand name out there and recognized, and showcase how good you are at both design and at the critical thinking necessary to produce something thought provoking with solid data to back it up. However, an infographic only goes as far as you’re able to […]

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Is It Worth It Guest Blogging for a Nofollow Website?

Posted by on December 9th, 2016

For a long time, the primary driving force behind guest blogging was that ever-coveted link. Each time you wrote a post, you would cite a bunch of sources for your data, up to and including a link to your own website. This link would serve as an authoritative source of PageRank value, the so-called “link […]

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