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All posts in the "Marketing" category:

Can Reciprocal Guest Posting Hurt Your Rankings?

Posted by on March 11th, 2019

Guest posting is a white hat technique with a few gray areas around the edges. It’s also a very old technique that, when used improperly, can cause issues with the current and future growth of your website. The Situation So here’s a situation. You run Site A. Someone else runs Site B. You want to […]

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Guest Posting vs Blogger Outreach: Is There a Difference?

Posted by on February 24th, 2019

By now you’re likely quite familiar with the basic techniques involved in guest posting, at least if you’ve read this blog for any length of time. I’ve even brought up some related techniques, like press release marketing. Now it’s time to bring up another: blogger outreach. Blogger Outreach: What’s the Difference? What is blogger outreach, […]

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Is Guest Blogging a Good Strategy for a Law Firm Website?

Posted by on February 18th, 2019

In general, guest blogging is a great way to build momentum for any site. You get some traffic, you get a link, you get some name recognition, and on and on. The benefits are numerous, and I’ve certainly covered them before. One thing I’ve also covered before is the differences between industries and niches. If […]

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You’re Calculating Your Guest Post ROI All Wrong

Posted by on February 10th, 2019

How many times have you encountered an article telling you that guest posting is worthless? Time and again, I encounter posts like this one, talking about the low or nonexistent return on investment for the typical guest post. Most such studies focus on a lot of intangible metrics. They talk about the referral traffic you […]

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Can You Include Affiliate Links in Your Guest Posts?

Posted by on January 26th, 2019

I haven’t talked a lot about affiliate marketing on this site – though you can find my posts about the subject elsewhere – but it’s something I cover from time to time. In this case, there’s crossover between the world of affiliates and the world of guest posting, so I’m going to cover the issue […]

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Which Guest Posts Should You Disavow or Keep?

Posted by on January 2nd, 2019

Most of what has been posted on this site in the past has been focused on getting new guest posts published, either in broad strokes or with an emphasis on specific sites. What about old posts, though? Those old guest posts you built years ago. Are they still good? Are they still valuable? Or could […]

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Guest Podcasts or Guest Posts: Which Are Better?

Posted by on December 16th, 2018

I have spent quite a while now harping on the benefits of a guest posting strategy, but sometimes I feel like I’m missing a crucial element of my audience. See, a lot of what I write is aimed at convincing you that guest posting is a good idea, and giving you the information you need […]

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Is Guest Posting Considered Blackhat or Whitehat SEO?

Posted by on November 8th, 2018

Guest posting is one of a wide variety of marketing techniques used by business owners throughout the world. It rapidly gained prominence years ago as a way to earn authoritative links from high quality sites without needing a specific endorsement from that site. It took a hit with the famous Matt Cutts blog post decrying […]

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What Kind of Links Should You Build to Avoid Google Penalties?

Posted by on October 12th, 2018

Google has a lot of different rules surrounding links, specifically the kinds of links you can build pointing at your site. If you build the right kind of links, you can skyrocket yourself to the top of the search rankings. If you build the wrong kind of links, you can find your ranking tanking, or […]

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What Types of Backlinks Are The Most Powerful for SEO?

Posted by on September 26th, 2018

All links are not created equal. There are a wide range of factors that influence the value of a link, some positively, some negatively. If you want to make your link building campaigns pull the greatest weight, you need to strive to get the best links possible. The question is, what are those links? Like […]

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