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All posts in the "Marketing" category:

Which Guest Posts Should You Disavow or Keep?

Posted by on January 2nd, 2019

Most of what has been posted on this site in the past has been focused on getting new guest posts published, either in broad strokes or with an emphasis on specific sites. What about old posts, though? Those old guest posts you built years ago. Are they still good? Are they still valuable? Or could […]

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Guest Podcasts or Guest Posts: Which Are Better?

Posted by on December 16th, 2018

I have spent quite a while now harping on the benefits of a guest posting strategy, but sometimes I feel like I’m missing a crucial element of my audience. See, a lot of what I write is aimed at convincing you that guest posting is a good idea, and giving you the information you need […]

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Is Guest Posting Considered Blackhat or Whitehat SEO?

Posted by on November 8th, 2018

Guest posting is one of a wide variety of marketing techniques used by business owners throughout the world. It rapidly gained prominence years ago as a way to earn authoritative links from high quality sites without needing a specific endorsement from that site. It took a hit with the famous Matt Cutts blog post decrying […]

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What Kind of Links Should You Build to Avoid Google Penalties?

Posted by on October 12th, 2018

Google has a lot of different rules surrounding links, specifically the kinds of links you can build pointing at your site. If you build the right kind of links, you can skyrocket yourself to the top of the search rankings. If you build the wrong kind of links, you can find your ranking tanking, or […]

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What Types of Backlinks Are The Most Powerful for SEO?

Posted by on September 26th, 2018

All links are not created equal. There are a wide range of factors that influence the value of a link, some positively, some negatively. If you want to make your link building campaigns pull the greatest weight, you need to strive to get the best links possible. The question is, what are those links? Like […]

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Is It Bad to Link to a Site More Than Once in a Guest Post?

Posted by on September 20th, 2018

When you’re writing and submitting guest posts, one of the thoughts in the forefront of your mind is going to be your links. What links do you add? Where do you add them? How often can you squeeze in a link? The answer to all of this and more, as usual, depends on a variety […]

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Do Press Release Backlinks Help With Your SEO?

Posted by on September 3rd, 2018

Press releases are fairly similar to guest posts, with a few key differences. I’ve covered those differences before – see that link – but one aspect I haven’t covered is the links. With guest posting, a lot of the value you get from a post is a link, either in a bio or in the […]

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Are Guest Post Links from Medium.com Worth The Effort?

Posted by on August 12th, 2018

If you’ve been a regular reader of this blog – or if you want to scan the archives real quick – you know I’ve been covering a lot of different sites with determinations as to whether or not links from those sites are worthwhile. This post is another in that series, this time focused on […]

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Can Your Rankings Drop After Building Guest Post Links?

Posted by on July 29th, 2018

A lot of blogs focusing on SEO and link building have spent a lot of time over the last few years building up the trust marketers place in guest posting. The reason for this all stems back to that one pesky post written by Matt Cutts in 2014. You know the one, right? “The decay […]

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How Much Does it Cost to Hire a PR Firm?

Posted by on July 17th, 2018

As you’ve no doubt realized from reading this blog for a while, guest posting is a lot of work. Everything from the site research to the pitch writing to the follow-up combined can make basically a full time job. It’s no wonder that a lot of people turn to hiring a PR firm instead. The […]

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