As you’ve no doubt realized from reading this blog for a while, guest posting is a lot of work. Everything from the site research to the pitch writing to the follow-up combined can make basically a full time job. It’s no wonder that a lot of people turn to hiring a PR firm instead. The […]

I’ve been writing recently about press release marketing as a supplement to guest posting. They both serve similar purposes, but take different avenues and find different hosts. The end result is the same goal, of course: getting your name and information in front of the eyes of the people, building up a reputation, and gaining […]

Right up front, I’m going to tell you that yes, guest blogging is valuable for local businesses, both for bringing in new customers and for increasing the overall SEO value of your website. However, there are a few considerations that make local guest blogging a different beast than general guest blogging. You have a few […]

There’s a certain kind of thought process I’ve seen time and time again. It relates to guest posting, but also to other forms of work. I’ve seen it in graphic design, I’ve seen it in academic papers, and in countless other areas of creative work. The thought process goes a little something like this. First, […]

We’ve already covered this topic from the other angle; does posting guest posts on other sites bring in traffic?  Now let’s cover the issue from the other angle. Does publishing guest posts from other authors on your site bring in traffic? The answer, as you should probably expect by now, is “maybe, depending on things.” […]

Guest blogging is one of those hard to quantify techniques that you almost have to take on faith as worthwhile. I’m one of those people who posits that guest posts have a lot of intangible benefits, while others who study purely tangible returns have other kinds of opinions. Let’s discuss it. There are basically five […]

A link is a link, right? Well, not exactly. The fact is, there are a lot of differences between various links. We can narrow the field down by talking specifically about one type of links, that being “links coming from guest posts.” You control links in guest posts, to an extent, but you don’t have […]

I’m going to cover this topic from both angles, so strap in folks, we have a lot to cover. If you’re the one guest posting on other sites, and the site you’re targeting is small, is it worthwhile? And, if you’re publishing guest posts, is it worth it to publish something from a small site? […]

We marketers have been trying to clean up the fallout for years after the bombshell Matt Cutts dropped on his blog. I’m sure you know the one; the Decay and Fall of Guest Blogging for SEO. I don’t even need to link it, you know right where it is. Published at the start of 2014, […]

Is it possible to have your brand, your app, your event, or your service featured on a large news site for free? If so, it would mean an avenue with immense potential for traffic, for sales, and for exposure. When I talk about large news sites here, I’m not talking about industry sites. I don’t […]