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25 Ways to Get Press Coverage for a Non-Profit

Posted by on July 22nd, 2018

One of the biggest problems in the nonprofit world is awareness. There are thousands upon thousands of companies competing for the attention of your audience every waking second of the day. Many of these companies have things like “communications directors” or “advertising agencies” or “budgets”. It’s hard to compete when you’re operating with a shoestring […]

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How Much Does it Cost to Hire a PR Firm?

Posted by on July 17th, 2018

As you’ve no doubt realized from reading this blog for a while, guest posting is a lot of work. Everything from the site research to the pitch writing to the follow-up combined can make basically a full time job. It’s no wonder that a lot of people turn to hiring a PR firm instead. The […]

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15 Ways to Get Product Placements on Large Blogs

Posted by on July 8th, 2018

Product placement on blogs is a bit of a different animal than traditional product placement. With traditional product placement, you’re aiming at incidental exposure through widely-consumed media. When a TV show makes all their characters happen to like drinking Coke, that’s product placement. It’s very minor, but it incidentally makes people want a coke. Coke […]

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Are PRWeb Cision Press Releases Worth The Money?

Posted by on June 30th, 2018

I’ve been writing recently about press release marketing as a supplement to guest posting. They both serve similar purposes, but take different avenues and find different hosts. The end result is the same goal, of course: getting your name and information in front of the eyes of the people, building up a reputation, and gaining […]

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Our Grammarly Review – Is It Worth The Monthly Price?

Posted by on June 24th, 2018

Whenever you’re writing anything for publication, it’s well worth the time to make sure your writing is as consistently high quality as possible. In some cases, this means a dedicated proofreading. In some cases, it means cranking up all of the grammar settings in the program you’re using to write. In some cases, it’s best […]

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Myths Debunked: Is Guest Blogging a Waste of Time and Effort?

Posted by on June 18th, 2018

Some people dive into guest posting and come out of it with a book deal, a thousand new subscribers, and a bunch of sales. Other people jump in and get essentially nothing out of it but some content on another site. Everyone has different experiences, and there are a lot of factors that influence this. […]

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How to Meet Blog Journalists and Editors at Large Websites

Posted by on June 12th, 2018

“It’s not what you know, it’s who you know.” Time and again, we’ve all heard this advice, or something like it. The concept behind it is as true now as it was a thousand years ago. People are more willing to trust, do favors for, and otherwise appreciate one another when they know each other, […]

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Does Guest Blogging Improve SEO for Local Businesses?

Posted by on June 4th, 2018

Right up front, I’m going to tell you that yes, guest blogging is valuable for local businesses, both for bringing in new customers and for increasing the overall SEO value of your website. However, there are a few considerations that make local guest blogging a different beast than general guest blogging. You have a few […]

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50 Free Sites to Post Your Company’s Press Release

Posted by on May 30th, 2018

Marketing via a press release is one of the oldest techniques in the book. It’s also vastly misunderstood. Far too many people get press releases and guest posts confused, and try to submit one in place of another. Press releases, even those aimed at marketing, are a very specific kind of document. A press release […]

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What Anchor Text Should You Use in Your Guest Post?

Posted by on May 20th, 2018

If you’re not an absolute newcomer to the world of SEO, you know how important anchor text is. If you’re a newcomer and don’t understand why it’s as important as it is, you need a bit of a history lesson. Anchor text was long used as a kind of indication of the content at the […]

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