By now you’re likely quite familiar with the basic techniques involved in guest posting, at least if you’ve read this blog for any length of time. I’ve even brought up some related techniques, like press release marketing. Now it’s time to bring up another: blogger outreach. Blogger Outreach: What’s the Difference? What is blogger outreach, […]

In general, guest blogging is a great way to build momentum for any site. You get some traffic, you get a link, you get some name recognition, and on and on. The benefits are numerous, and I’ve certainly covered them before. One thing I’ve also covered before is the differences between industries and niches. If […]

How many times have you encountered an article telling you that guest posting is worthless? Time and again, I encounter posts like this one, talking about the low or nonexistent return on investment for the typical guest post. Most such studies focus on a lot of intangible metrics. They talk about the referral traffic you […]

I haven’t talked a lot about affiliate marketing on this site – though you can find my posts about the subject elsewhere – but it’s something I cover from time to time. In this case, there’s crossover between the world of affiliates and the world of guest posting, so I’m going to cover the issue […]

Most of what has been posted on this site in the past has been focused on getting new guest posts published, either in broad strokes or with an emphasis on specific sites. What about old posts, though? Those old guest posts you built years ago. Are they still good? Are they still valuable? Or could […]