Reuters is one of those massive sites with a ton of authority that would be a great boon to anyone who manages to post on the site. The question is, is it possible, or should you turn your efforts elsewhere? All About Reuters Reuters is an international news agency based in London. Their website has […]

You’ve probably gotten to know some familiar faces in your industry. You know the ones. They seem like they’re everywhere. They’re credited as writers on a dozen blogs with big names. They’re linked to constantly. They’re quoted everywhere. And it seems like, every single time someone writes a “20 Experts Weigh In On X” topic, […]

Fox News is a media publication with a very, shall we say, rocky foundation. Most people today recognize their conservative bias in reporting, and some decry them as propagandists and purveyors of fake news. Whatever your perspective, there’s one thing you can’t deny, and that’s their presence in the world. Fox News, the website, has […]

VentureBeat is one of the top general interest blogs in the world today, focused on tech savvy content and with readers interested in all areas of technology, pop culture, news, and more. They’ve been around for a little over a decade, making them pretty new amongst major web properties, compared to the hundred-year history of […]

When you’re starting a business, launching a product, or looking to make a splash with your event, the number one thing you need is coverage. All marketing, all setup, all planning, it comes down to getting coverage in the press. The more sites and publications that write about you, the more likely you are to […]

One of the biggest problems in the nonprofit world is awareness. There are thousands upon thousands of companies competing for the attention of your audience every waking second of the day. Many of these companies have things like “communications directors” or “advertising agencies” or “budgets”. It’s hard to compete when you’re operating with a shoestring […]

Product placement on blogs is a bit of a different animal than traditional product placement. With traditional product placement, you’re aiming at incidental exposure through widely-consumed media. When a TV show makes all their characters happen to like drinking Coke, that’s product placement. It’s very minor, but it incidentally makes people want a coke. Coke […]

“It’s not what you know, it’s who you know.” Time and again, we’ve all heard this advice, or something like it. The concept behind it is as true now as it was a thousand years ago. People are more willing to trust, do favors for, and otherwise appreciate one another when they know each other, […]

If you’re not an absolute newcomer to the world of SEO, you know how important anchor text is. If you’re a newcomer and don’t understand why it’s as important as it is, you need a bit of a history lesson. Anchor text was long used as a kind of indication of the content at the […]

Infographics can be extremely good marketing tools. They can showcase a ton of good research or highlight the results from a unique case study you performed. They are also incredible graphic sources of traffic. They share very well on social media, they have access to infographic sharing sites and aggregators, and they’re often exceptional bases […]