The world of web advertising is a crazy place, and even experienced marketers can come across new topics that aren’t actually new. I’ve learned about new terms and new systems while researching for this very blog, even if the terms in use aren’t new at all. No one is perfect and no one has all […]

Guest posting is a technique that inherently involves outreach. Or does it? Can you successfully use guest post marketing without using outreach? There are two ways you can go about it. Why No Outreach? Outreach is arguably the hardest part of guest posting. Creating content? You do that all day! Your blog has high quality […]

If you’ve been following this blog for a while, you’re no stranger to my specific guides for contributing to various sites. For examples: So You Want to Submit a Guest Post to Ad Age, Huh? The Ultimate Guide to Writing For The Washington Post 5 Steps to Submit Your First Blog Post to Gizmodo How […]

Guest blogging is a three phase process. The first phase is your research and pitching. The second phase is creating and getting your guest posts published. The third and final phase is promoting your guest post, and it’s often overlooked. Which is unfortunate, because the third phase is arguably the most important. Getting a post […]

When talking about backlinks, one concept that comes up fairly often is the idea that some links are better than others. This is true, of course, but there are a few pieces of misinformation floating around. Obviously, nofollowed links are much less valuable than followed links. Links from high quality, relevant sites are much better […]

AdAge.com is an interesting site to me. For all that they are an old and venerated advertising and marketing website, they still have some signs of not quite knowing what they’re doing, or at least not really caring. For example, check out their Google snippet right now. This is what I see: Can you think […]

I’ve said it before and I’ll say it again: one of the hardest parts of guest posting is simply finding sites that are willing to accept guest posts. Oh, sure, you can pitch any site so long as you can find the information for the relevant editor, but if that’s your plan, you’re going to […]

The Washington Post is in some ways a very traditional newspaper-style publication, and in other ways it is refreshingly modern. Often known as WaPo, the Washington Post started life as a newspaper in 1877. Throughout the decades, it has evolved to keep up with the times. These days, as of about 2013, the publication is […]

Posting on Gizmodo can be a huge benefit to any blog. I know I tend to say something like that about any guest post, but the fact is, a huge site like Gizmodo can refer a ton of traffic. You get massive exposure on Gizmodo itself, putting your name and bio in front of millions. […]

How do you bring a startup from idea to reality? Funding is a big part of it, and you have to put in a lot of work, but everything sooner or later comes down to press coverage. The media helps you secure funding, it helps build interest in your product, it helps market and sell […]