Marketing via a press release is one of the oldest techniques in the book. It’s also vastly misunderstood. Far too many people get press releases and guest posts confused, and try to submit one in place of another. Press releases, even those aimed at marketing, are a very specific kind of document. A press release […]
If you’re not an absolute newcomer to the world of SEO, you know how important anchor text is. If you’re a newcomer and don’t understand why it’s as important as it is, you need a bit of a history lesson. Anchor text was long used as a kind of indication of the content at the […]
There’s a certain kind of thought process I’ve seen time and time again. It relates to guest posting, but also to other forms of work. I’ve seen it in graphic design, I’ve seen it in academic papers, and in countless other areas of creative work. The thought process goes a little something like this. First, […]
We’ve already covered this topic from the other angle; does posting guest posts on other sites bring in traffic? Now let’s cover the issue from the other angle. Does publishing guest posts from other authors on your site bring in traffic? The answer, as you should probably expect by now, is “maybe, depending on things.” […]