When talking about backlinks, one concept that comes up fairly often is the idea that some links are better than others. This is true, of course, but there are a few pieces of misinformation floating around. Obviously, nofollowed links are much less valuable than followed links. Links from high quality, relevant sites are much better […]
AdAge.com is an interesting site to me. For all that they are an old and venerated advertising and marketing website, they still have some signs of not quite knowing what they’re doing, or at least not really caring. For example, check out their Google snippet right now. This is what I see: Can you think […]
I’ve said it before and I’ll say it again: one of the hardest parts of guest posting is simply finding sites that are willing to accept guest posts. Oh, sure, you can pitch any site so long as you can find the information for the relevant editor, but if that’s your plan, you’re going to […]
Guest posting is a white hat technique with a few gray areas around the edges. It’s also a very old technique that, when used improperly, can cause issues with the current and future growth of your website. The Situation So here’s a situation. You run Site A. Someone else runs Site B. You want to […]
Guest posting is a complex task with long-term benefits, but it often requires a lot of up-front effort. It feels bad to spend hours or days on something only to barely see tangible results. You want a shortcut, and I don’t blame you. That’s why I made this site in the first place! One of […]